Bellatrix USA, a startup medical spa device company, came to us with a compelling product but no online presence. They were starting from scratch with zero followers, no revenue, and no digital foundation to support their business ambitions. With our Local Growth Hack - National Plus service, we helped Bellatrix USA transform from an unknown startup to a thriving brand, growing their Instagram to 4.6K followers and generating $200K in revenue within just 11 months.

The Challenges
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Building a brand from scratch is no small feat, especially in an industry as competitive as medical spa devices. We identified several challenges that we needed to tackle head-on:

1. Establishing Trust:
   Medical spa devices require a high level of trust from customers due to their price point and professional application. Building credibility from zero was a priority.
2. Creating Awareness:
   Without an audience, we had to start at the very top of the marketing funnel, building awareness and educating potential customers about the brand and its products.
3. Driving Engagement:
   Gaining followers is one thing, but creating meaningful engagement with them is another. Bellatrix needed a loyal and active audience that would not only follow but also purchase.
4. Generating Revenue:
   Our ultimate challenge was to convert the awareness and engagement into tangible revenue within a short timeframe.
5. Balancing Local and National Reach:
   While Bellatrix was a startup, they had national aspirations. We needed to create a strategy that worked locally but could scale nationally.

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Our Solution
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To address these challenges, we implemented our Local Growth Hack—National Plus service, which combines local SEO, social media management, content creation, and ad strategy to build a robust digital presence and drive measurable results.

Here’s what we delivered:

1. Comprehensive Local SEO and National Optimization:
   We created a website optimized for both local and national search terms, ensuring that Bellatrix ranked well in their initial market while laying the groundwork for national expansion.
2. Targeted Social Media Strategy:
   We launched and managed Bellatrix’s Instagram account, focusing on creating engaging, visually appealing content that resonated with their target audience of medical spa professionals and business owners.
3. Meta Ads for Revenue Generation:
   We designed and executed Meta Ads (Facebook and Instagram) to drive brand awareness, website traffic, and ultimately, sales.
4. Engaging Content Creation:
   We developed a mix of educational, promotional, and entertaining content, including videos, stories, and posts that showcased the value of Bellatrix’s products.
5. High-Quality Visuals:
   Our team conducted monthly photoshoots and video shoots to ensure that Bellatrix’s social media and website were filled with professional, eye-catching visuals.
6. Monthly Strategy Sessions:
   We held regular meetings with Bellatrix to analyze performance, adjust strategies, and align with their business goals.

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Our Strategy
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1. Building the Foundation with Local SEO and Website Management
To kick things off, we designed and launched a modern, SEO-optimized website for Bellatrix. The website featured:

• User-Friendly Design: Clean navigation and clear calls to action (CTAs) that guided users to learn more about the brand and its devices.
• SEO-Driven Content: Pages optimized for keywords like “medical spa device” and “aesthetic equipment,” both locally and nationally.
• Lead Capture Forms: Easy-to-use forms that allowed potential customers to request more information or book consultations.

We also managed their Google My Business (GMB) profile to ensure they appeared in local searches and on Google Maps. Regular updates and optimization helped establish their credibility in the medical spa space.

2. Growing an Audience with Social Media Management
We launched Bellatrix’s Instagram account from scratch, focusing on building a cohesive brand aesthetic and posting consistently.

• Content Strategy: We posted a mix of product showcases, behind-the-scenes content, client testimonials, and educational posts to keep followers engaged.
• Community Engagement: Our team actively responded to comments and direct messages, fostering a sense of connection and trust with the audience.
• Hashtag Research: We identified and used relevant hashtags to increase the reach of each post and attract a highly targeted audience.

Within 11 months, these efforts helped grow Bellatrix’s Instagram following to 4.6K engaged followers.

3. Driving Conversions with Meta Ads
To turn followers into customers, we designed and implemented highly targeted Meta Ads campaigns.

• Awareness Campaigns: Initial campaigns focused on introducing the Bellatrix brand and its products to the target audience.
• Retargeting Ads: We used retargeting strategies to re-engage website visitors and Instagram followers, guiding them toward making a purchase.
• Promotional Offers: Limited-time discounts and special offers were promoted through ads to create urgency and drive conversions.

These campaigns were instrumental in driving traffic to the Bellatrix website and converting visitors into paying customers.

4. Creating High-Quality Visual Content
Professional visuals were a cornerstone of our strategy. Each month, we conducted photo and video shoots to showcase Bellatrix’s products in action.

• Product photography: high-quality images that highlighted the design and functionality of Bellatrix devices.
• Video Tutorials: Short, engaging videos that demonstrated how to use the devices and their benefits.
• Social Media Content: Visually appealing posts that aligned with the brand’s aesthetic and messaging.

This content not only elevated Bellatrix’s brand image but also provided valuable assets for social media and ad campaigns.

5. Strategic Monthly Check-Ins
We worked closely with Bellatrix through regular strategy sessions. These meetings allowed us to:

• Analyze performance metrics, including website traffic, follower growth, and ad ROI.
• Adjust strategies based on data insights to ensure continued growth.
• Align marketing efforts with Bellatrix’s evolving business goals.

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The Results
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In just 11 months, our Local Growth Hack-National Plus service delivered:

• Instagram Growth: From zero followers to 4.6K engaged followers.
• Revenue Growth: From zero revenue to $200K in sales.
• Increased Website Traffic: A steady stream of visitors from organic search, social media, and paid ads.‍
• Brand Recognition: Bellatrix became a recognized name in the medical spa device industry, competing with established players.

Conclusion
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This case study demonstrates the power of a comprehensive digital marketing strategy. By combining local SEO, targeted social media management, engaging content creation, and data-driven Meta Ads campaigns, we helped Bellatrix USA grow from a startup to a thriving brand.

If you’re ready to transform your business like we did for Bellatrix, let’s talk about how our Local Growth Hack-National Plus service can work for you.

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