Who is Tarpon River Brewing?

‍

Tarpon River Brewing is more than just a local brewery in Fort Lauderdale, Florida—it’s a hub for community gatherings, craft beer enthusiasts, and families looking for memorable experiences. Known for its innovative brews and welcoming atmosphere, Tarpon River Brewing also hosts unique events that bring people together. One such event is their annual Babies & Ballers New Year's Eve Family Event, a celebration designed to provide families with an early NYE party complete with craft beer for the adults, activities for the kids, and an unforgettable countdown at 8 PM.

‍

‍

The Problem

‍

Despite its popularity as a craft brewery, Tarpon River Brewing faced challenges in scaling their events' profitability. The 2023 Babies & Ballers event grossed $7,000 in revenue, but the team believed it had much greater potential. Limited online visibility, inconsistent event promotion, and a lack of targeted marketing prevented the event from reaching its full audience.

Their primary concerns included:

• Low event ticket sales compared to expectations.
• Limited engagement with families and key demographics.
• A lack of coordinated campaigns across multiple platforms.
• Inconsistent use of their social media channels, email lists, and text messaging tools to drive interest.

With 2024 around the corner, Tarpon River Brewing sought to break past their revenue plateau and create a buzzworthy event that would not only attract more families but also boost their overall brand presence.

‍

‍

The Challenges
‍

Several hurdles needed to be addressed to ensure the success of the 2024 Babies & Ballers event:

1. Targeting the Right Audience:
   The event caters to families with children—specifically, parents looking for family-friendly New Year’s celebrations. However, past marketing efforts were too broad, leading to mixed results.
2. Improving Event Awareness:
   With other breweries and local businesses hosting NYE events, standing out in a crowded marketplace required a fresh, engaging approach to promotion.
3. Driving Ticket Sales Early:
   Many attendees bought tickets last minute, causing stress for planning and supplies. An early-ticket sales strategy was crucial for maximizing revenue and improving event preparation.‍
4. Maximizing marketing channels:
   Social media, email marketing, text campaigns, and paid ads were underutilized in 2023. A unified, strategic plan to optimize these channels was essential for success.

Our Solution
‍

To address these challenges, we leveraged our Local Growth Hack strategy, which integrates social media management, targeted ads, and personalized email and text campaigns to drive local engagement. For Tarpon River Brewing’s 2024 Babies & Ballers event, we implemented a focused event management plan designed to boost ticket sales, increase gross revenue, and create an exciting buzz around the event.

‍
‍

Our Strategy
‍

1. Social Media Management:
We revitalized Tarpon River Brewing’s social media presence, focusing on platforms like Facebook and Instagram where their target audience is most active.

• Content Creation:
  Eye-catching visuals, countdown graphics, and video teasers highlight the family-friendly activities and unique aspects of the event.
• Consistent Posting:
  We posted event updates multiple times per week, including behind-the-scenes prep, testimonials from past attendees, and interactive polls to engage followers.
• Stories and Reels:
  Short-form video content showcasing the venue, past event highlights, and exclusive peeks at what to expect in 2024.

2. Meta Ads (Facebook & Instagram):
We launched a highly targeted advertising campaign that zeroed in on local families with young children.

• Custom Audiences:
  Ads were served to parents within a 10-15-mile radius of the brewery.
• Lookalike Audiences:
  Leveraged data from previous ticket buyers to target similar users.
• Ad Creative:
  Bright, family-oriented visuals paired with compelling copy emphasizing “an NYE celebration the whole family can enjoy.”
• Retargeting:
  Follow-up ads targeted people who visited the event page but hadn’t purchased tickets yet.

3. Email & Text Campaigns:
We tapped into Tarpon River Brewing’s existing email and SMS lists to reach their loyal customer base directly.

• Email Campaigns:
  A series of three emails:some text
  • Announcement Email: Shared early-bird ticket details and built excitement.
  • Mid-Campaign Reminder: highlighted event features like kids’ activities, food options, and the early countdown.
  • Last Chance Push: Urged subscribers to grab tickets before they sold out.
• Text Campaigns:
  Sent short, engaging text reminders to previous attendees and loyal patrons about ticket availability and price increases as the event drew closer.

4. Event Page Optimization:
We revamped the event page on Tarpon River Brewing’s website to include:

• High-quality photos from the 2023 event.
• A clear breakdown of what attendees could expect in 2024.
• Prominent CTAs (calls-to-action) are encouraging visitors to buy tickets now.

5. Early Bird Incentives:
We introduced a tiered pricing structure to encourage early ticket purchases, offering discounts for families who committed early.

The Results
‍

The impact of our Local Growth Hack strategy was undeniable. Tarpon River Brewing’s 2024 Babies & Ballers event not only sold out but also shattered previous revenue records.

• Gross Revenue:
  Increased from $7,000 in 2023 to $11,000 in 2024—a 57% revenue growth.
• Ticket Sales:
  90% of tickets were sold before the event, easing planning and preparation for the brewery staff.
• Social Media Engagement:some text
  • Instagram follower growth increased by 15% during the campaign.
  • Event-related posts received 30% higher engagement compared to regular content.
• Ad Campaign ROI:
  The meta ads generated a 4x return on ad spend (ROAS), making it one of the most cost-effective components of the strategy.
• Email & Text Success:some text
  • Emails had an impressive 40% open rate and a 12% click-through rate.
  • Text reminders converted 20% of recipients into ticket buyers.

Why This Worked
‍

Our success in elevating the Babies & Ballers event stemmed from combining creativity with data-driven strategies. By understanding the unique needs of Tarpon River Brewing’s audience—parents looking for family-friendly NYE options—we tailored every aspect of the campaign to resonate deeply with them.

• Social Media: built awareness and engagement through visually compelling and consistent content.
• Meta Ads: Reached the right audience at the right time with targeted campaigns.
• Email & Text: Maintained a direct line of communication, ensuring no one missed key event updates.
• Event Page: Created a seamless ticket-buying experience with a focus on urgency and clarity.
  ‍

‍

Looking Ahead
‍

The overwhelming success of the 2024 Babies & Ballers event has set a new standard for Tarpon River Brewing’s event marketing. By leveraging our Local Growth Hack strategy, the brewery not only boosted event revenue but also strengthened its brand as a go-to destination for family-friendly events in Fort Lauderdale.

As we plan for future collaborations, we’re excited to continue helping Tarpon River Brewing grow its community, increase revenue, and create unforgettable experiences for its patrons.

Ready to take your events to the next level? Let’s make it happen together.

‍